Mastercard: Promo amigos pelo mundo

Mastercard, a financial services brand, used influencers to launch a promotion that awarded users with travels depending on the amount of transactions they took on, hence increasing transaction numbers and brand engagement in Brazil.

Campaign details

Brand: MastercardLead agency: WMcCANNRegion: LATAM

Strategy

Objective

BUSINESS OBJECTIVES:

  1. Reach 800.000 participants in Mastercard year-end promotion;
  2. Increase by 10% the number of transactions of the registered cards during the campaign period;
  3. Increase transactions by 7% after the campaign.

BRAND OBJECTIVES:

  1. Bring greater brand differentiation: increment in "Different" in Brand Equity Tracking in post campaign research;
  2. Broaden the emotional connection with the brand (increment in "Meaningful" and "Brand Power" in "Brand Equity Tracking").
Target Audience

Mastercard promotional efforts have traditionally sought to speak to the general public.

Studying the history of past promotional actions,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands