Mastercard: No sólo los Martes

Mastercard, a multinational financial services corporation, increased market share in Columbia by launching targeted promotional deals when mobile users were near restaurants to combat the usual promotional Tuesday offerings from competitors.

Campaign details

Brand: MastercardLead Agency: UMRegion: LATAM

This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

Mastercard Colombia puts us a very important challenge in 2017; and is to gain Market Share to our main Visa competitor; counteracting one of its most successful promotional campaigns in the last 15 years "Tuesday of Visa". But the challenge becomes more interesting, because we must also emphasize that we are the technology company that makes the lives of Colombians easier, faster and simpler.

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