Campaign details
Brand: MaybellineLead Agency: Mindshare ChinaRegion: APAC
Strategy
Objective
Maybelline New York hired Hong Kong star William Chan to be brand ambassador to promote the Color Sensational lipstick range.
Chan is super popular among Maybelline's young, female target audience - they are also target audience of many other brands.
How can Maybelline leverage new fan economy and create business impact?
Target Audience
Young, female 18-35 years old.
Creative Strategy
Chinese people love celebrities. Rate of celebrity endorsement among ads in China is the highest across the world. (Source: Millward Brown)
With the popularity of...