McDonald's Trick. Treat. Win! Campaign

Fast-food brand McDonald’s created an in-app promotion, based on scannable QR codes, to drive sales and engagement by leveraging Halloween in the US.

Campaign details

Brand: McDonald'sLead Agency: The Marketing StoreRegion: North America

Objective

Caught between the post-summer and pre-holiday hustle and bustle, October's typically a month of diminished guest counts and sales at McDonald's. So in 2018, we made it our objective to turn that all around, driving guest counts, reinvigorating sales, and boosting brand affinity along the way. Our aim? To create a unique and exciting promotion that would transform learnings about our customers into an actionable program that proved highly valuable to all parties involved. Furthermore, we sought to leverage the promotional energy to ramp...

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