Campaign details
Brand: McDonald'sLead Agency: The Marketing StoreRegion: North America
Objective
Caught between the post-summer and pre-holiday hustle and bustle, October's typically a month of diminished guest counts and sales at McDonald's. So in 2018, we made it our objective to turn that all around, driving guest counts, reinvigorating sales, and boosting brand affinity along the way. Our aim? To create a unique and exciting promotion that would transform learnings about our customers into an actionable program that proved highly valuable to all parties involved. Furthermore, we sought to leverage the promotional energy to ramp...