Campaign details
Brand: McDonald'sLead agency: BlisRegion: APAC
Objectives
In 2017, McDonald’s and OMD approached Blis to create a national mobile campaign (exc Victoria) to drive incremental guest count to McDonald’s restaurants and combat the increased competitor share-of-voice (SOV). A secondary campaign objective was to increase average transaction value, and drive higher frequency among loyalists. The campaign promoted an offer of a free small fries and Coke with any Big Mac or Quarter Pounder burger.
Target audience
The intended target audience was regular quick service restaurant (QSR) customers in the 25-54 age bracket. These included ‘McDonald’s...