Campaign details
Brand: McDonald'sLead agency: dmsRegion: MENA
Objectives
The premium hot beverage range from McCafe is available throughout McDonald's many branches yet still did not receive the popularity it should. Even though McCafe is of great quality, it was also priced competitively and is available at drive-thrus at any McDonald's. We already have an ongoing 'free coffee every Sunday' offer in place but this was not enough to encourage regular usage especially with the high competition. We needed to create an experience to engage with our audience in a fun and interactive way, to break...