Campaign details
Brand: MeeshoLead Agency: AffleRegion: APAC
Objective
Women leaders in India have contributed significantly to creating the nation's growth story and have re-defined entrepreneurship. ( The likes of Upasana Taku, Chitra Gurnani, Ankita Gaba & More )
However, a big chunk of the population still lacks financial independence as they are victims of social barriers and biases.
"Meesho - an Indian-origin social commerce platform aimed to empower the women of today
Objective:
- Drive social commerce by empowering the aspirational women of today.
- Increase lead generation and transactions on Meesho.
Challenges:
- Stereotyping and community barriers...