Campaign details

Brand: Méliuz
Lead Agency: In Loco
Region: LATAM

Strategy

Objective

Few things are better than saving money. Méliuz is the biggest cashback platform in Brazil. The app's users receive a fraction of the money they spend while shopping at MÉliuz' affiliate stores.

During the campaign, Méliuz main objective was to engage its users during the shopping moment at its affiliate supermarkets displaying the bests offers by geo-targeted push notifications.

In Loco's exclusive location tech mapped over 20 Méliuz' affiliate supermarkets in the state of Minas Gerais, Brazil. This powerful technology differs from GPS because it works indoors. Every time a user stepped into a fellow supermarket, a push notification was sent to their smartphones with information about which products offered cashbacks ranging from 20% to 50%.

Target Audience