Mercado Libre: Histories with a story

Mercado Libre, an e-commerce platform, increased its traffic and unique user count throughout Latin America, by launching a campaign focused on the 20-year purchase history of its users and creating over 20 different video creatives featuring them.

Campaign details

Brand: Mercado LibreLead Agency: Wunderman BARegion: LATAM

Objective

In order to create brand awareness and to reinforce Mercado Libre's position as the number 1 e-commerce within Latin America, we moved away from the focus of the traditional e-commerce, which only highlights promotions and discounts, and focus on the human factor: the people that are behind each purchase, and how their stories change based on the things they choose and buy.

We detected fun and interesting purchase patterns, that could make great stories. That way, we took advantage of all the data the platform...

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