Mercedes-Benz Linkedin Lead Gen Case

Mercedes-Benz, an automotive brand, launched lead gen forms on LinkedIn to promote its Mercedes-Benz GLA to its target audience in Turkey.

Campaign details

Brand: Mercedes-BenzAgency: Zenith Turkey / AdColony TurkeyRegion: EMEA

Strategy

Objective

The aim of the new Mercedes-Benz GLA car was to increase its awareness by reaching the right target group for the promotion. For this purpose, 'Grow Up' was used as a motto that tries to emotionally capture more people, rather than a discourse that emphasizes direct sales or vehicle features.

Target Audience

With the recent campaigns, Mercedes Benz is changing their target audience from mass to X and Y generations. In accordance with Linkedin targeting technologies and Mercedes-Benz target volume; Business Decision Makers...

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