Microsoft: AI driven programmatic mobile marketing

Microsoft, a technology company, raised awareness of its new HP Spectre laptop in the UK by collaborating with Conde Nast to produce a video content series, using LoopMe's AI technology.

Campaign details

Brand: MicrosoftAgency: The Story LabRegion: EMEA

Objectives

Microsoft's agency were tasked with creating an evocative and inspiring campaign to raise awareness and drive purchase intent of the HP Spectre laptop. In a cluttered tech categroy, it was important for the advertising to drive attributable brand metrics.

With a £45,000 campaign budget, Microsoft's agency teamed up with LoopMe to create a mobile video campaign which would deliver measurable results, distributing 15 & 30 second teasers of Microsoft's video content to a wide audience in the UK. This was to add scale, drive users to...

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