Miladys: Mobile Search

Miladys, the fashion retailer, increased its online presence in South Africa by focusing on improving its search engine optimisation.

Campaign details

Brand: MiladysAgency: Conversation LABRegion: EMEA

Objectives

Miladys, a household name with 200+ stores, were losing ground to major retailers such as Woolworths, Foschini and Mr Price.

Miladys had no visibility online - and with 80% of smartphone users using their phone for pre-shopping activities such as: location searches, trading hours, price comparisons, product searches, product reviews and promo searches. The primary objective was to ensure that Miladys could intercept the users at this stage of the search cycle. Our Key Performance Indicators were increased search rankings and increased site traffic.

Target audience

  • Women...

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