Campaign details
Brand: Nestle/MiloLead agency: InMobi, Mindshare IndonesiaRegion: APAC
Objectives
According to a report by UNICEF, Indonesia's young children carry the worrisome double burden of both obesity and malnourishment. With 12% of children classified as overweight and another 12% classified as malnourished, the future of Indonesia is at stake.
Milo, the company behind the beloved nutritious drink, knew that they could help address this problem in a unique way. When they conducted research to gain further insight, they found that 61% of parents expressed concern that their children weren't getting enough activity.
In response to...