Campaign details
Brand: Suntory PepsiCo/MirindaLead agency: Redder AdvertisingRegion: APAC
Objectives
As a more fun enabler and an insightful brand for Vietnamese teens , Mirinda wanted to reinforce the brand proposition by owning the occasion of April Fools' Day for the brand, a day of jokes and fun, mostly created by teens. Therefore, the brand gains more relevance & appreciation with their target consumers.
Target audience
The brand target audience is Vietnamese teens, aged 14-17, nationwide, who are more & more engaged in mobile chat behavior.
Creative strategy
The best thing about April Fool's is that...