Campaign details
Brand: Suntory PepsiCo Vietnam Beverage / MirindaLead agency: Redder Advertising&Mindshare VietnamRegion: APAC
Objectives
As a 'fun enabler' and an insightful brand for Vietnamese teens , Mirinda wants to reinforce the brand proposition by owning April Fools' Day (1/4), a day of jokes and fun mostly created by teens. Therefore, the brand gains more relevance and appreciation with their target consumers.
Target audience
The brand target audience is Vietnamese teens, aged 14- to 17-years-old, nationwide, who are more and more engaged in mobile chat behavior.
Creative strategy
The best thing of the day of...