Mirinda April fools

Mirinda, a globally distributed soft drink brand, launched a campaign in Vietnam to build brand awareness and relevance amongst its target audience.

Campaign details

Brand: Suntory PepsiCo Vietnam Beverage / MirindaLead agency: Redder Advertising&Mindshare VietnamRegion: APAC

Objectives

As a 'fun enabler' and an insightful brand for Vietnamese teens , Mirinda wants to reinforce the brand proposition by owning April Fools' Day (1/4), a day of jokes and fun mostly created by teens. Therefore, the brand gains more relevance and appreciation with their target consumers.

Target audience

The brand target audience is Vietnamese teens, aged 14- to 17-years-old, nationwide, who are more and more engaged in mobile chat behavior.

Creative strategy

The best thing of the day of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands