Campaign details
Brand: Merck Animal HealthLead Agency: Creative Digital Agency, Inc.
Strategy
Objective
To boost sales and market share of Bravecto (a flea and tick medication for cats and dogs), Merck Animal Health needed a way to induce product trial and brand retention for pet owners -- while also driving advocacy from vet clinics.
In addition, the brand wanted faster, better visibility into how the product was selling at retail.
There were a number of challenges specific to the animal health industry, wherein thousands of small, independent vet clinics serve as both retailer and brand advocate. Each...