Campaign details
Brand: Netmarble TurkeyAgency: Voden Leo BurnettRegion: EMEA
Strategy
Objective
Our primary objective was to create brand awareness for our new revolutionary mobile game Lineage 2: Revolution. On top of brand awareness, we wanted our target audience to download the game, play it and make in-game purchases as well.
Target Audience
Our target audience was 15-35 years old, heavily male gamers. They tend to play games on every platform available to them such as desktop, console and mobile. Furthermore most of them do not just play, follow games' social media accounts & watch others...