Netmarble: Lineage 2 – Revolution

Netmarble Turkey, a mobile game company, used influencers to encourange fans in Turkey to download the Lineage 2: Revolution game.

Campaign details

Brand: Netmarble TurkeyAgency: Voden Leo BurnettRegion: EMEA

Strategy

Objective

Our primary objective was to create brand awareness for our new revolutionary mobile game Lineage 2: Revolution. On top of brand awareness, we wanted our target audience to download the game, play it and make in-game purchases as well.

Target Audience

Our target audience was 15-35 years old, heavily male gamers. They tend to play games on every platform available to them such as desktop, console and mobile. Furthermore most of them do not just play, follow games' social media accounts & watch others...

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