Neutrogena: Find the Beauty

Neutrogena, a skincare brand, increased sales in Brazil by developing a series of video skincare routine tutorials presented by influencers, during Carnival season.

Campaign details

Brand: Client: J&J/Brand: Neutrogena®Lead agency: SunsetDDBRegion: LATAM

Strategy

Objective

To create how-to content for the 3-step skin care routine through Neutrogena's product portfolio, helping generate brand connection and proximity. And to create a interactive make-up model, different then the others influencers formats.

Target Audience

Demographic target: women aged 18+. Interested in beauty, make-up, Carnival make-up and skin care.

Creative Strategy

A full-funnel campaign – from awareness to conversion – for Neutrogena [skin care + sun protection] starred by representatively diverse influencers who created user-friendly, functional how-to content on skin care, out of traditional...

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