Nissan: Almera

Nissan, a car manufacturer, increased car sales in Thailand by engaging with mobile gamers via mobile video ads displayed on EA's top mobile gaming apps.

Campaign details

Brand: NissanLead agency: OMD ThailandRegion: APAC

Objectives

Nissan Motor Company Ltd., better known as Nissan is a Japanese multinational automobile manufacturer. They wanted to come up with a campaign for mobile users which is built around their brand Nissan -Almera. The objective was to increase brand awareness and the number of Nissan car owners in Thailand.

For the first time, Nissan wanted to explore innovative digital campaign, where the user can experience 360 degrees product view on the mobile. POKKT was a part of their 360-media campaign strategy. With Thailand having a large...

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