Northern California Honda Dealers reach Hispanic auto intenders

Northern California Honda Dealers (Honda NorCal), a car dealership, was able to reach Hispanic consumers via a combination of mobile and OOH ads.

Campaign details

Brand: Northern California Honda DealersLead Agency: Baker Street Advertising

Strategy

Objective

Northern California Honda Dealers' objective was to drive visits and increase auto sales in the highly competitive San Francisco market, and to specifically reach Hispanic consumers. The key performance area measured was visitation rates to Honda NorCal's dealerships, and this were measured through an 11-week mobile attribution study.

Target Audience

Hispanic A25 – 54 Auto-Intenders in San Francisco

Creative Strategy

Honda NorCal's creative was family-oriented, in Spanish, and promoted specific Honda models via price point and/or imagery.

The OOH and mobile art were always...

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