Campaign details
Brand: Northern California Honda DealersLead Agency: Baker Street Advertising
Strategy
Objective
Northern California Honda Dealers' objective was to drive visits and increase auto sales in the highly competitive San Francisco market, and to specifically reach Hispanic consumers. The key performance area measured was visitation rates to Honda NorCal's dealerships, and this were measured through an 11-week mobile attribution study.
Target Audience
Hispanic A25 – 54 Auto-Intenders in San Francisco
Creative Strategy
Honda NorCal's creative was family-oriented, in Spanish, and promoted specific Honda models via price point and/or imagery.
The OOH and mobile art were always...