OLX VOGON

OLX, a global online marketplace, increased awareness and downloads of its mobile app by launching a customised micro video campaign based on audience signals.

Campaign details

Brand: OLXLead Agency: Havas Media IndonesiaRegion: Indonesia

Strategy

Objective

This campaign was part of OLX's big launch campaign, where the objective was to generate awareness for the new OLX app, which is a more efficient and hyper-local app. The campaign played a huge role in the amplification phase, focusing on directly inviting the audience to try out the new OLX app.

More specifically we wanted to increase views and app downloads. The results of the campaign were measured through awareness and reach, but also more tangible effects such as app downloads.

We needed...

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