Campaign details

Brand: OMO
Lead Agency: Mindshare
Region: Vietnam

Strategy

Objective

Kids learn from what their parents do. Including being addicted to screens.

“Devoting more attention to your smartphone than your children could mean

they would have improper brain development and emotional disorder.” – University of California Research.

Thousands of children spend up to 6 hours a day on screen. They prefer a smartphone with games, cartoons and toy review videos to any kind of outdoor sports or even to communicating with others. This “Head Down” syndrome gets worse during school vacation ... when kids have plenty of spare time.

Target Audience

Parents also don’t hesitate to handover their mobile or tablet to their kids to keep them occupied... as it’s one of the most convenient escape route for them... despite being well-aware that those addictive devices could develop sleep disorder, violence, nearsightedness, inter-personal skill shortage, autism, and even suicidal risks among young ones.