OMO Collect Memories

OMO, a laundry products brand, launched a video and social campaign in partnership with a charity and TV series to raise awareness of the number of orphans who need protecting in Turkey.

Campaign details

Brand: OMOAgency: Mindshare Turkey / Sobraz PR AgencyRegion: EMEA

Strategy

Objective

The number of children in Turkey living separately and in need of protection is over 35,000 according to official records, but the number of those who do not register is limited to estimates. On the other hand, OMO has been setting up for the children for the past 15 years. Therefore, with the campaign "#anIbiriktir" under the philosophy of "Dirt is Good", OMO, which called for accumulating happy memories with its children, came out with the aim of using this brand name...

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