Campaign details
Brand: PanditasLead agency: PublicisRegion: LATAM
Strategy
Objective
Launch Panditas Cursis, during Valentine's Day, joining the cultural moment.
Generate enough noise that the brand is able to build awareness around this cultural moment.
Build engagement with users using music as a point of connection
Shareability by word of mouth.
Target Audience
Women and men: 13 to 24 years old, young people, who enjoys celebrating holidays like Valentine's Day, and likes to express their feelings to fiends, partners, family.
Creative Strategy
Use music intelligence to allow Panditas to build awareness around the new launch for...