Perfetti Van Melle: Happydent Smile Please

Happydent, the chewing gum brand, improved its reputation with young adults in India through a CSR initiative encouraging them to smile.

Campaign details

Brand: Perfetti Van MelleLead agency: PHD IndiaRegion: APAC

Objectives

Happydent as a brand has been dormant on the advertising front for the past few years both offline and online. The brief thus was to re-activate the brand back on digital by creating a strong communication strategy to attract and engage our users.

To create a powerful communication strategy for a brand that has not been active especially on the digital front, it was imperative to understand our audiences operating in the digital space and important to create a stronger and more contemporary association...

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