Pirelli: Selling Tires Through Smartphones

Pirelli, a tyre brand, launched a mobile targeted campaign in Mexico to promote its tyres through geolocation tracking to reach its target audience.

Campaign details

Brand: PirelliLead Agency: AdsmovilRegion: LATAM

Strategy

Objective

Pirelli is a brand that has always stood out for the innovation and quality of its tires. However, thinking about selling tires through mobile devices was unimaginable. Its advertising and communication channel has for many years been the traditional media: prints, billboards, television and the Sale Points. So, in alliance with the brand, we created a differentiating, creative and, of course, innovative "mobile" campaign that would allow us to measure the effectiveness of the results through this channel, with a low budget.

So, we took the...

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