Presidential Candidate 01, Jokowi-Amin: Creation is Prayer, Projection of Hopes and Optimism to Win Presidential Election

Joko "Jokowi" Widodo, an Indonesian presidential candidate, launched a campaign that relied on user-generated content and shareability to remain top of mind among voters and win the election.

Campaign details

Brand: Presidential Candidate 01: Jokowi-AminLead Agency: Berakar KomunikasiRegion: APAC

Objective

Indonesian Presidential Election 2019 is a rematch between incumbent Joko "Jokowi" Widodo and his long-time rival former Army General Prabowo Subianto. Jokowi has made many achievements during his time. However, his electability was attacked by pessimism, hatreds, and false accusations. Feuds between their supporters overflowed from media into real life. It had become the most polarised Indonesian election ever. We believe an election is a festival of democracy that should not accommodate hatred. 

Our challenge: How to win Jokowi's electability and at...

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