Campaign Details
Brand: Project Nanhi KaliLead Agency: WATConsultRegion: APAC
Strategy
Objective
Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education. Nanhi Kali is a non-for-profit organization with the aim of providing primary education to underprivileged girls in India. Their core objective was to create awareness about how educated women help society and also drive donations towards...