Campaign details
Brand: Puerto Rico State Election CommissionAgency: UM /McCann Worldgroup Puerto RicoRegion: LATAM
Objectives
Just days after the electoral event, 83% of Puerto Rican voters have doubts or do not know in which school they have to vote. The only way to locate polling stations is by checking large lists in local newspapers or via telephone, resulting in the loss of thousands of votes, as many people lose interest.
Goals
- Educate and facilitate voting center information by capitalizing on mobile tools that 90% of people have access to.
- Increase voter turnout for the general...