Radiant: Say

Digital product developer Radiant successfully launched a new safe social app, Say, for families in the US, using a combination of search ads, Facebook, and targeted media buys.

Campaign details

Brand: RadiantLead Agency: MoburstRegion: North America

Objective

In 2019, Radiant set out on a bold mission: To create a new social app that opens the door to a secure environment for family conversation, free from interruptions like paid ads and crazy political rants. A platform where a clean joke, fun video, or warm memory can be shared among family privately, and without pretense.

The strategic challenges were multi-faceted; in addition to competing for attention against other social media platforms, Radiant also started the process without knowing the best way to make inroads within...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands