Campaign details
Brand: RadiantLead Agency: MoburstRegion: North America
Objective
In 2019, Radiant set out on a bold mission: To create a new social app that opens the door to a secure environment for family conversation, free from interruptions like paid ads and crazy political rants. A platform where a clean joke, fun video, or warm memory can be shared among family privately, and without pretense.
The strategic challenges were multi-faceted; in addition to competing for attention against other social media platforms, Radiant also started the process without knowing the best way to make inroads within...