Campaign details
Brand: Reckitt BenckiserLead Agency: Interactive Avenues Pvt. Ltd.Region: APAC
Strategy
Objective
In India, even to this day, most parents are not comfortable talking about sex with their children. There is a lack of credible sources of information on the subject and young Indians do not have many avenues to acquire the right information in the right context.
The social listening reports and Google Insights reveal that approximately, 9.1 million searches happen around 'sex', every month. Also, there is an equal amount of interest amongst both male as well as female audiences.
Understanding the...