Reebok: Floatride

Reebok, a sportswear brand, launched its new sports shoes Floatride by creating an interactive mobile banner ad that got people to walk to reveal features of the shoes.

Campaign Details

Brand: Reebok FloatrideLead Agency: mCanvas Advertising Pvt. Ltd.Region: APAC

Strategy

Objective

Reebok launched a new range of sports shoes called Floatride for men and women.

Target Audience

The objective was to reach the niche target audience who would be interested in these high-end but effective sports shoes in India. These shoes were the most expensive Reebok had ever launched. Hence it was a challenge to advertise these shoes to the public and have them like and buy it, targeting the right audience.

Creative Strategy

The ad was served on premium sites. As a...

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