Registraduría Nacional de Colombia: Rompiendo la abstención en colombia

Registraduría Nacional de Colombia, the government agency of Colombia that collects and stores statistics on its citizens, promoted voting among Columbia’s youth to decrease abstention rates.

Campaign details

Brand: Registraduría Nacional de ColombiaLead Agency: UMRegion: LATAM

This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

In Colombia, politics today is created, lived and felt from the 2.0, where the smartphone has become a tool that facilitates political participation in real time and social networks in a space of information, discussion, transformation and co- creation of political content, where the organic rather than the leader is the leader when positioning a candidate or government entity. However, despite being one of the...

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