Campaign details
Brand: RexonaLead Agency: InitiativeRegion: LATAM
Strategy
Objective
For the first phase of the campaign, our main objective was to increase the awareness of brand's new product: Rexona Football Fanatics, a Special edition where the product has the look of Colombia's football team uniform. Our big effort was focused on highlighting the product in the middle of a wide market of aerosol deodorants. However, we found a lot of interesting opportunities for the brand taking advantage of World soccer cup. The passion of the fans and the way their body shows it was a...