Rexona: Rexona Soda Cirque

Rexona, a deodorant brand, built brand perception and kept its market share in a time of economic recession in Argentina.

Campaign details

Brand: RexonaLead Agency: InitiativeRegion: LATAM

Strategy

Objective

To communicate Rexona's (Sure in the UK) brand purpose, improving brand perception and retaining market share.

Rexona believes that the more you move, the more you live.

That's why Rexona's motion sense technology is activated by movement, keeping you fresh, especially when you move.

Target Audience

Rexona is an anti-perspirant brand for men and women. So, any human being +20 years old, with an armpit and living in Argentina is our target audience. Our strategy had to be broad, get to the Argentineans passion points and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands