Rexona Aurora

Rexona, a deodorant brand, connected with its target audience in Turkey by making its creativity interactive.

Campaign details

Brand: RexonaAgency: Mindshare Turkey / Adcolony TurkeyRegion: EMEA

Strategy

Objective

Digital marketers strive for the attention of users. Rexona wanted to make sure users are watching their ads attentively. The video genuinely showed real life problems women are facing, Rexona let women experience the video as if they were the protagonist. With the help of interactive mobile video technologies, users got a change to engage with the video, during the video ad.

Target Audience

Rexona Invisible Black + White targets 18 – 34 Females in most of the digital campaigns. The product does...

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