Rituals: Christmas campaign

Rituals, a beauty brand, increased brand engagement by developing a two-phased marketing campaign that retargeted its European audience when it approached its stores.

Campaign details

Brand: RitualsLead agency: BlisRegion: EMEA

Strategy

Objective

Rituals wanted to create an online campaign that contributed both traffic to the website and visits to their stores during the Christmas period. They also wanted to measure the impact of their online campaign on foot traffic to their offline stores, as this was something they weren't able to do before.

Target Audience

Blis selected 3 highly scalable and relevant pre-defined audience groups: Family & Parenting, Fashion & Beauty and Retail.

These audiences were built based on Blis' historical data of these groups. For example, audiences...

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