Campaign details
Brand: RitualsLead agency: BlisRegion: EMEA
Strategy
Objective
Rituals wanted to create an online campaign that contributed both traffic to the website and visits to their stores during the Christmas period. They also wanted to measure the impact of their online campaign on foot traffic to their offline stores, as this was something they weren't able to do before.
Target Audience
Blis selected 3 highly scalable and relevant pre-defined audience groups: Family & Parenting, Fashion & Beauty and Retail.
These audiences were built based on Blis' historical data of these groups. For example, audiences...