Samaritan: Beacons of Hope

Homelessness charity Samaritan created a mobile-friendly, cross-device digital campaign in the US to raise awareness of its work and encourage app downloads.

Campaign details

Brand: SamaritanLead Agency: GimbalRegion: North America

Objective

Samaritan leverages the power of Gimbal's location and advertising platform to bring simple kindness and sustaining resources to the homeless. The Samaritan app reveals the story of homeless amongst us and provides 'Samaritans' with the opportunity to give towards critical needs such as educational resources, food, and shelter with the ultimate goal of helping these individuals land a sustainable job in the workforce and getting them off the streets. Gimbal has been providing Samaritan with beacons and access to our Location Platform since 2015 to power...

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