Campaign details

Brand: Samsung Galaxy S10+
Lead Agency: Starcom
Region: North America


The smart phone market has reached its peak. No longer are phone launches defined by major innovations. Instead, by innovative features that make each iteration better than the last. But, these enhancements often aren't obvious to most phone users and people are no longer convinced they need to invest in upgrading with each new launch.

For the launch of the Galaxy S10+, Samsung wanted to demonstrate the phone's innovative camera and incite purchase for its newest mobile device.

Target Audience

By putting innovative technology in the hands of creators, Samsung gives them the tools to do what can't be done.

Creative Strategy

We gave Jimmy Fallon the Galaxy S10+ phone to do what he couldn't: a full episode of "The Tonight Show" as a night out in New York City.