Samsung Galaxy S8: Time To Move On

Samsung, the technology brand, launched a campaign in Vietnam to build excitement over the Galaxy S8 and regain advantage over the iPhone.

Campaign details

Brand: Samsung Vietnam / Galaxy S8Lead agency: Leo Burnett Vietnam / Starcom&Performics VietnamRegion: APAC

Objectives

In early 2017, Samsung introduced the Galaxy S8, a smartphone that pushes the boundaries of traditional smartphones with its seamless hardware design and a variety of new service offerings. With the launch of multiple services, apps and the stunning Infinity Display for immersive viewing experiences, the Galaxy S8 brings a new level of functionality and convenience, opening up a galaxy of possibilities.

Galaxy S8 truly gets rid of the unnecessary technological constraints, liberating how people interact with their...

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