Campaign details
Brand: Samsung VietnamLead Agency: Moblaze, Starcom, InMobiRegion: Vietnam
Strategy
Objective
Soon after Vietnam’s historic performance in the U-23 Asian Football Cup, Vietnamese fans had the FIFA World Cup to look forward to. Samsung saw this as a good opportunity to reinforce TOM brand awareness and drive sales.
The campaign's main objectives were to drive high top-of-mind brand recall and intent among the target audience.
Target Audience
Men and women aged 25-45 living in urban areas of Vietnam, with a key focus on Ho Chi Minh City, Hanoi, Danang, Can Tho and Hai Phong....