Samsung Galaxy A Series: Captivate Consumer Through Digital Reward

Samsung, a tech brand, used big data analysis to profile its target audience and launch a reward-campaign in Indonesia.

Campaign details

Brand: Samsung Galaxy A’ SeriesLead agency: TelkomselRegion: APAC

Objectives

The mobile space in SEA is seeing a tremendous amount of action and like every emerging market, Indonesia is witnessing rapid smartphone adoption. In Indonesia, smartphone nowadays has become a necessity and for the most of the people it preferred as the primary item to access and consuming Internet. The penetration itself is very high. Based on Telkomsel data in 2016, it reached 50 percent with 40 percent YoY growths and it makes Indonesia a potential market in the eyes of every smartphone vendor....

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