Scottex: Toilets change lives

Scottex, a toilet paper brand, launched a campaign in Spain to generate brand awareness and also raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries.

Campaign details

Brand: ScottexLead agency: MindshareRegion: EMEA

Objectives

To generate brand awareness and raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries; Kimberly Clark, launched under its brand name Scottex: "Toilets change lives". Scottex is a toilet paper brand.

Our goal was to make known the collaboration with Unicef, thus helping more than 1 million children to provide them with drinkable water, and sanitation in communities of Angola, as well as training to build their own toilets.

Target audience

Women+25: mothers/family/children/personal care interests.

Creative strategy

One in three...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands