Campaign details
Brand: ScottexLead agency: MindshareRegion: EMEA
Objectives
To generate brand awareness and raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries; Kimberly Clark, launched under its brand name Scottex: "Toilets change lives". Scottex is a toilet paper brand.
Our goal was to make known the collaboration with Unicef, thus helping more than 1 million children to provide them with drinkable water, and sanitation in communities of Angola, as well as training to build their own toilets.
Target audience
Women+25: mothers/family/children/personal care interests.
Creative strategy
One in three...