Sensodyne Nitro GameLoft Minigame

Sensodyne, the toothpaste brand, used gaming to emphasise its 60 second sensitivity pain relief to consumers in Turkey.

Campaign details

Brand: SensodyneAgency: MediaCom Turkey / GameloftRegion: EMEA

Strategy

Objective

Our main claim in Sensodyne Nitro is 'sensitivity pain relief in 60 seconds'. We would like to create awareness on this rapid relief feature and engage with consumers within a different way.

Target Audience

Our primarily audience was 20-44 ABC1 people who interests in health care. However, to draw attention on sensitivity problem, we focused on creating awareness about our product and highlight the campaign message ''60 seconds'' all over the Turkey.

Creative Strategy

As main target audience interested in gaming, we would like...

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