Campaign details
Brand: ShieldLead Agency: GorillaRegion: EMEA
Strategy
Objective
Deliver brand sales. Increase Total Shield Penetration in core LSM B market.
Build a Shield platform that can offer long term benefits for the brand and its consumers.
Get men to start using Shield more often by proving its efficacy within a relevant passion point: Soccer.
Target Audience
LSM B 18 - 35 male.
Driven, aspirational and motivated. Opportunity seeker.
A passion for soccer; seen as a form of escapism from everyday life.
Creative Strategy
For millions of South Africans, soccer is more than a game....