Campaign details
Brand: ShieldLead Agency: GorillaRegion: EMEA
Strategy
Objective
Relaunch Shield Invisible Black + White to women, and get lapsed Shield and Nivea anti-stain deodorant consumers to reappraise Shield, by convincing them Shield's ultimate protection will keep black clothes black and white clothes white. Keeping you protected without leaving yellow stains and white marks.
Target Audience
LSM A+B : 18 - 35 year old females.
Driven, motivated and wants to achieve her dreams.
Creative Strategy
Shield's brand purpose is to encourage South Africans to move; to move towards a better life. Identifying that our target...