Campaign details
Brand: ShopriteLead Agency: Yonder MediaRegion: EMEA
Strategy
Objective
Rewarding consumers for their purchases with daily prizes and not just any prize, 3 cars were given away every day, was a very smart way for Shoprite and Checkers to meet their strategic business objectives for this campaign being:
- To drive consumers in-store
- Increase sales and
- Increase repeat purchase.
One of the main business problems that our mobile solution had to resolve, was to replace the previously paper- based entry-mechanism, with an end-to-end mobile entry mechanic that would be seamless for both Shoprite and Checkers...