Sprite: Formula Songs

Soft drink brand Sprite advertised its new sugar-free product to Brazilian teens while helping them prepare for their college admission test.

Campaign details

Brand: SpriteLead Agency: J.Walter ThompsonRegion: LATAM

Strategy

Objective

The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite's new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write songs, shoot, and perform in the music videos, with songs for the 7 formulas that were more frequently required in the last 10 years, according to data from Google.

Creative Strategy

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