Campaign details
Brand: SPVB/ AQUAFINALead Agency: MINDSHARE VIETNAM / SUNTORY PEPSICO VIETNAM BEVERAGERegion: Vietnam
Strategy
Objective
Entering the biggest holiday season in Vietnam, Tet, when consumption goes high across products, Aquafina wanted to re-activate its brand to ignite sales. The key task was to drive awareness about Aquafina, lifting the brand’s position in consumers mind to further enhance purchase intent.
However, Aquafina faced a couple of significant challenges:
- Having very small budget due to its freeze in marketing investment in first half of the year.
- Having no new assets apart from one long-form video, from...