Stage Stores' 90s-Themed Back-To-School Mobile Campaign

Department store chain Stage Stores hosted a holiday MMS trivia campaign, amplified by email and social media activity, to drive engagement for its mobile marketing programme among existing customers in the US.

Campaign details

Brand: Stage StoresLead Agency: VibesRegion: North America

Objective

Stage Stores' objective was to drive engagement for their mobile marketing program. Since launching the mobile program, Stage Stores' has seen a steady incline of opt-ins but the brand wanted to drive engagement and continue enforcing relationships with customers. With the increase of marketing messaging, the ultimate challenge is breaking through the clutter and finding the best way to engage with customers. Along with Vibes, Stage Stores identified opportunities to leverage MMS content including graphics, GIFs and animations to surprise and delight customers, all without...

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